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Portable LED Book Light Booklight Bed Light Lamp Clip

Portable LED Book Light Booklight Bed Light Lamp Clip

$2.89 2h 35m
BOOKLIGHT+CHARGER+EARPHONE BUNDLE FOR AMAZON KINDLE 2

BOOKLIGHT+CHARGER+EARPHONE BUNDLE FOR AMAZON KINDLE 2

$13.99 3h 8m
FULL PAGE MAGNIFIER SHEET AND 8 POWER FOLDING MAGNIFIER

FULL PAGE MAGNIFIER SHEET AND 8 POWER FOLDING MAGNIFIER

2 $8.95 3h 17m
Robotic Book Light Booklight Map Light LED Lamp Clip On

Robotic Book Light Booklight Map Light LED Lamp Clip On

$1.00 4h 39m
MINT MICHAEL JORDAN Succeed NBA BASKETBALL MINI POSTER

MINT MICHAEL JORDAN Succeed NBA BASKETBALL MINI POSTER

$4.95 4h 43m
Data Sync Charger Cable For Amazon Kindle 2 Book Reader

Data Sync Charger Cable For Amazon Kindle 2 Book Reader

$5.00 4h 50m
A Course In Miracles Daily Study Guide,  all in one year

A Course In Miracles Daily Study Guide, all in one year

$2.00 4h 53m
Uncle Arthur's Bible Story Game Maxwell homeschool NEW

Uncle Arthur's Bible Story Game Maxwell homeschool NEW

-
$9.99
$11.99
5h 36m
Lot 4 READING LIGHTS,  mighty bright clip-on book light

Lot 4 READING LIGHTS, mighty bright clip-on book light

$14.99 5h 43m
Disney Memo Pads w  Pen Lot of 2

Disney Memo Pads w Pen Lot of 2

- $1.50 6h 27m
READING LIGHT SKINS BUNDLE FOR AMAZON KINDLE 2 EBOOK

READING LIGHT SKINS BUNDLE FOR AMAZON KINDLE 2 EBOOK

$48.99 6h 44m
WALL CAR USB CHARGER FOR AMAZON KINDLE 2 EBOOK READER

WALL CAR USB CHARGER FOR AMAZON KINDLE 2 EBOOK READER

$9.99 6h 56m
JOAN LUNDEN'S HEALTHY LIVING  BOOK

JOAN LUNDEN'S HEALTHY LIVING BOOK

-
$4.99
$7.00
7h 5m
Kit For Amazon Kindle 2 eREADER AC+DC Charger+USB CABLE

Kit For Amazon Kindle 2 eREADER AC+DC Charger+USB CABLE

$8.20 7h 17m

News

  • Paperback History
    Inexpensive books bound in paper have existed since at least the 19th century and exist in a number of formats that have specific names, such as pamphlets, cheap editions, yellowbacks, dime novels and railway novels. Today most paperbacks are called either "mass-market paperback" or "trade paperback", the differences of which are described later.

     

    The 20th century mass-market paperback format was pioneered by German publisher Albatross Books in 1931 but the experiment was cut short. In England Penguin Books adopted many of Albatrosss innovations, for instance the conspicuous logo and the color coded covers for different genres, beginning in 1935,and was an immediate financial success. British publisher Allen Lane launched the Penguin imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market. Number one on the Penguin list of 1935 editions was André Mauroiss Ariel.

     

    Allen Lane intended to produce cheap books. He bought paperback rights from publishers, ordered huge print runs (e.g., 20,000 copies) to keep unit prices low, and looked to non-traditional book selling retail locations. Booksellers were initially reluctant to buy his books. But Woolworths, placed a large order on the books, and the books sold extremely well. After this initial success, booksellers were no longer reluctant to stock paperbacks. The word Penguin became closely associated with the word paperback.

     

    Robert de Graaf, in 1939, issued a similar line in the USA, partnering with Simon & Schuster to found the Pocket Books imprint. The term pocket book became synonymous with paperback in English-speaking North America. In Québec, the term "ivre de poche was used, and continues to be used today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced large print runs. His practices contrasted with those of Lane in his adoption of illustrated covers, aimed at the North American market. In order to reach an even larger market than Lane had, he went the mass market route, through distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences. This was the beginning of mass market paperbacks.

     

    Because of its position as Number One in what became a very long list of Pocket editions, James Hiltons Lost Horizon is often cited as the first American paperback book, which is not correct. The first mass-market, pocket-sized, paperback book printed in America was an edition of Pearl Bucks The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, sold in New York City, and now very collectible.