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2010 Fresno Central Valley Entertainment Book

2010 Fresno Central Valley Entertainment Book

5 $11.51 51m
INDIA 1949 HIS MASTER'S VOICE RECORDS Pictorial Catalog

INDIA 1949 HIS MASTER'S VOICE RECORDS Pictorial Catalog

- $24.99 1h 26m
Book Russian Folk Costumes Doll Making NEW in Russian

Book Russian Folk Costumes Doll Making NEW in Russian

$31.96 1h 29m
Andy Warhol Hand Signed Exhibition Catalogue 1979

Andy Warhol Hand Signed Exhibition Catalogue 1979

-
$299.00
$399.00
1h 33m
Beckley-Cardy's 1937-38 School Supplies & Equipment

Beckley-Cardy's 1937-38 School Supplies & Equipment

- $5.00 1h 50m
Aeronautics * Reproducing Equipment MC-364-D * 1947

Aeronautics * Reproducing Equipment MC-364-D * 1947

$19.99 2h 6m
Fashion Book F-90  VOL. 3 -Graphic Print - DVD included

Fashion Book F-90 VOL. 3 -Graphic Print - DVD included

- $450.00 2h 17m
Fashion Book F-90 VOL.2 - Graphic Print - DVD included

Fashion Book F-90 VOL.2 - Graphic Print - DVD included

- $250.00 2h 18m
BOOK OF FOLK ART OF NATIONAL UZBEK CLOTHES OF ASIA.

BOOK OF FOLK ART OF NATIONAL UZBEK CLOTHES OF ASIA.

- $24.00 2h 31m
1990 FORD CROWN VICTORIA Owner's Manual With Case

1990 FORD CROWN VICTORIA Owner's Manual With Case

- $8.90 2h 47m
1988 FORD TEMPO Owner's Manual

1988 FORD TEMPO Owner's Manual

- $8.90 2h 49m
1974 Bennett Brothers Blue Book of Quality Merchandise

1974 Bennett Brothers Blue Book of Quality Merchandise

1 $4.00 2h 53m
SOTHEBY'S CATALOG FINE SILVER LONDON FEBRUARY 2009

SOTHEBY'S CATALOG FINE SILVER LONDON FEBRUARY 2009

$15.00 2h 56m
NIGHTMARE BEFORE CHRISTMAS DISNEY CATALOG 2003

NIGHTMARE BEFORE CHRISTMAS DISNEY CATALOG 2003

1 $0.95 2h 57m

News

  • Paperback History
    Inexpensive books bound in paper have existed since at least the 19th century and exist in a number of formats that have specific names, such as pamphlets, cheap editions, yellowbacks, dime novels and railway novels. Today most paperbacks are called either "mass-market paperback" or "trade paperback", the differences of which are described later.

     

    The 20th century mass-market paperback format was pioneered by German publisher Albatross Books in 1931 but the experiment was cut short. In England Penguin Books adopted many of Albatrosss innovations, for instance the conspicuous logo and the color coded covers for different genres, beginning in 1935,and was an immediate financial success. British publisher Allen Lane launched the Penguin imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market. Number one on the Penguin list of 1935 editions was André Mauroiss Ariel.

     

    Allen Lane intended to produce cheap books. He bought paperback rights from publishers, ordered huge print runs (e.g., 20,000 copies) to keep unit prices low, and looked to non-traditional book selling retail locations. Booksellers were initially reluctant to buy his books. But Woolworths, placed a large order on the books, and the books sold extremely well. After this initial success, booksellers were no longer reluctant to stock paperbacks. The word Penguin became closely associated with the word paperback.

     

    Robert de Graaf, in 1939, issued a similar line in the USA, partnering with Simon & Schuster to found the Pocket Books imprint. The term pocket book became synonymous with paperback in English-speaking North America. In Québec, the term "ivre de poche was used, and continues to be used today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced large print runs. His practices contrasted with those of Lane in his adoption of illustrated covers, aimed at the North American market. In order to reach an even larger market than Lane had, he went the mass market route, through distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences. This was the beginning of mass market paperbacks.

     

    Because of its position as Number One in what became a very long list of Pocket editions, James Hiltons Lost Horizon is often cited as the first American paperback book, which is not correct. The first mass-market, pocket-sized, paperback book printed in America was an edition of Pearl Bucks The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, sold in New York City, and now very collectible.