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Volvo GM Heavy Truck Service Manual Cab N10

Volvo GM Heavy Truck Service Manual Cab N10

$24.95 15m
May Mann Jennings- Linda D. Vance (1986 SC) NEW

May Mann Jennings- Linda D. Vance (1986 SC) NEW

$22.97 15m
NEW Wounded By School - Olson,  Kirsten  Lawrence-Lig...

NEW Wounded By School - Olson, Kirsten Lawrence-Lig...

$14.32 15m
NEW Saint Francis Prayer Book: Compiled from the Wri...

NEW Saint Francis Prayer Book: Compiled from the Wri...

$5.99 15m
NEW - Theatre of the Mind by Jay Ingram

NEW - Theatre of the Mind by Jay Ingram

$9.80 15m
501 Cross Stitch Designs by Sam Hawkins (1994,  Hardc...

501 Cross Stitch Designs by Sam Hawkins (1994, Hardc...

- $5.00 15m
FINAL FANTASY X Official Strategy Guide by Dan Birlew (

FINAL FANTASY X Official Strategy Guide by Dan Birlew (

2 $3.25 15m
Fair,  Square,  and Legal by Donald H. Weiss Hardcover

Fair, Square, and Legal by Donald H. Weiss Hardcover

$5.39 15m
High School Yearbook Randolph Macon Academy VA 1966

High School Yearbook Randolph Macon Academy VA 1966

$29.99 15m
The Cox Report U.S. National Security & China Espionage

The Cox Report U.S. National Security & China Espionage

$3.39 15m
Renaissance Likeness: Art and Culture in Raphael's Juli

Renaissance Likeness: Art and Culture in Raphael's Juli

$14.83 15m
Minerva Rules Your Future: Goddess-Given Advice for Sma

Minerva Rules Your Future: Goddess-Given Advice for Sma

$12.50 15m
Wine for Dummies

Wine for Dummies

$10.44 15m
Crash by David Cronenberg

Crash by David Cronenberg

$11.66 15m

News

  • Paperback History
    Inexpensive books bound in paper have existed since at least the 19th century and exist in a number of formats that have specific names, such as pamphlets, cheap editions, yellowbacks, dime novels and railway novels. Today most paperbacks are called either "mass-market paperback" or "trade paperback", the differences of which are described later.

     

    The 20th century mass-market paperback format was pioneered by German publisher Albatross Books in 1931 but the experiment was cut short. In England Penguin Books adopted many of Albatrosss innovations, for instance the conspicuous logo and the color coded covers for different genres, beginning in 1935,and was an immediate financial success. British publisher Allen Lane launched the Penguin imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market. Number one on the Penguin list of 1935 editions was André Mauroiss Ariel.

     

    Allen Lane intended to produce cheap books. He bought paperback rights from publishers, ordered huge print runs (e.g., 20,000 copies) to keep unit prices low, and looked to non-traditional book selling retail locations. Booksellers were initially reluctant to buy his books. But Woolworths, placed a large order on the books, and the books sold extremely well. After this initial success, booksellers were no longer reluctant to stock paperbacks. The word Penguin became closely associated with the word paperback.

     

    Robert de Graaf, in 1939, issued a similar line in the USA, partnering with Simon & Schuster to found the Pocket Books imprint. The term pocket book became synonymous with paperback in English-speaking North America. In Québec, the term "ivre de poche was used, and continues to be used today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced large print runs. His practices contrasted with those of Lane in his adoption of illustrated covers, aimed at the North American market. In order to reach an even larger market than Lane had, he went the mass market route, through distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences. This was the beginning of mass market paperbacks.

     

    Because of its position as Number One in what became a very long list of Pocket editions, James Hiltons Lost Horizon is often cited as the first American paperback book, which is not correct. The first mass-market, pocket-sized, paperback book printed in America was an edition of Pearl Bucks The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, sold in New York City, and now very collectible.