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Agriculture

Standard Catalog of JOHN DEERE TRACTORS 1917-1972 ~NEW!

Standard Catalog of JOHN DEERE TRACTORS 1917-1972 ~NEW!

$9.99 16h 40m
Burpee Annual Garden Book 1932 Seed Catalog NR

Burpee Annual Garden Book 1932 Seed Catalog NR

- $9.99 18h 41m
Dreer's Annual Garden Book 1932 Seed Catalog NR

Dreer's Annual Garden Book 1932 Seed Catalog NR

- $9.99 18h 44m
Dreer's Annual Garden Book 1935 Seed Catalog NR

Dreer's Annual Garden Book 1935 Seed Catalog NR

- $9.99 18h 52m
1930 FERRIS NURSERY CATALOG   HAMPTON,  IOWA

1930 FERRIS NURSERY CATALOG HAMPTON, IOWA

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$7.00
$10.00
19h 56m
Antique James Way Dairy Farm Catalog Illustrated WI

Antique James Way Dairy Farm Catalog Illustrated WI

1 $13.99 23h 25m
First 4 volumes of Wisconsin Antique Steam Engine Club

First 4 volumes of Wisconsin Antique Steam Engine Club

$50.00 1d 10h 46m
Vintage Firestone Farm Tractor Tire Catalog  1937

Vintage Firestone Farm Tractor Tire Catalog 1937

- $9.99 1d 17h 6m
1920 Fairbanks-Morse Steam Engine Farm Catalog on CD

1920 Fairbanks-Morse Steam Engine Farm Catalog on CD

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$7.99
$12.99
1d 18h 18m
1940 Burpee Seed Catalog

1940 Burpee Seed Catalog

1 $8.00 1d 21h 1m
1908 Bristol TN,  VA Farm Machinery Catalog Champion IHC

1908 Bristol TN, VA Farm Machinery Catalog Champion IHC

- $9.99 1d 21h 19m
Sterns Nurseries Geneva NY 1955  Flower Fruit Catalog

Sterns Nurseries Geneva NY 1955 Flower Fruit Catalog

1 $9.95 1d 21h 49m
FAB 1920 Louden Barn Equipment Hardcover Catalog

FAB 1920 Louden Barn Equipment Hardcover Catalog

2 $25.00 1d 21h 51m
1968 Jackson & Perkins Rose Catalog,  Old & New Roses

1968 Jackson & Perkins Rose Catalog, Old & New Roses

- $9.95 1d 22h 9m

News

  • Paperback History
    Inexpensive books bound in paper have existed since at least the 19th century and exist in a number of formats that have specific names, such as pamphlets, cheap editions, yellowbacks, dime novels and railway novels. Today most paperbacks are called either "mass-market paperback" or "trade paperback", the differences of which are described later.

     

    The 20th century mass-market paperback format was pioneered by German publisher Albatross Books in 1931 but the experiment was cut short. In England Penguin Books adopted many of Albatrosss innovations, for instance the conspicuous logo and the color coded covers for different genres, beginning in 1935,and was an immediate financial success. British publisher Allen Lane launched the Penguin imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market. Number one on the Penguin list of 1935 editions was André Mauroiss Ariel.

     

    Allen Lane intended to produce cheap books. He bought paperback rights from publishers, ordered huge print runs (e.g., 20,000 copies) to keep unit prices low, and looked to non-traditional book selling retail locations. Booksellers were initially reluctant to buy his books. But Woolworths, placed a large order on the books, and the books sold extremely well. After this initial success, booksellers were no longer reluctant to stock paperbacks. The word Penguin became closely associated with the word paperback.

     

    Robert de Graaf, in 1939, issued a similar line in the USA, partnering with Simon & Schuster to found the Pocket Books imprint. The term pocket book became synonymous with paperback in English-speaking North America. In Québec, the term "ivre de poche was used, and continues to be used today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced large print runs. His practices contrasted with those of Lane in his adoption of illustrated covers, aimed at the North American market. In order to reach an even larger market than Lane had, he went the mass market route, through distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences. This was the beginning of mass market paperbacks.

     

    Because of its position as Number One in what became a very long list of Pocket editions, James Hiltons Lost Horizon is often cited as the first American paperback book, which is not correct. The first mass-market, pocket-sized, paperback book printed in America was an edition of Pearl Bucks The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, sold in New York City, and now very collectible.