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Abercrombie and Fitch  New Catalog Magazine 2004   RARE

Abercrombie and Fitch New Catalog Magazine 2004 RARE

1 $16.99 1h 12m
Victoria Secret Catalogue Christmas Dreams & Fantasies

Victoria Secret Catalogue Christmas Dreams & Fantasies

3 $0.99 1h 57m
Victoria Secret Catalogue 2008 Fall Fashion #3 Paula

Victoria Secret Catalogue 2008 Fall Fashion #3 Paula

3 $0.99 2h 12m
BAPE MAGAZINE a bathing ape 2008 WINTER COLLECTION

BAPE MAGAZINE a bathing ape 2008 WINTER COLLECTION

1 $10.00 3h 3m
*rare* 30cm x 42cm Lingerie catalog (Lise Charmel 2008)

*rare* 30cm x 42cm Lingerie catalog (Lise Charmel 2008)

7 $100.00 3h 10m
Fredericks DITA VON TEESE Holiday Pinup Parade Catalog

Fredericks DITA VON TEESE Holiday Pinup Parade Catalog

2 $1.03 3h 32m
Victoria Secret Casual Winter 2008 Vol. #2  Catalogue

Victoria Secret Casual Winter 2008 Vol. #2 Catalogue

- $0.99 4h 16m
Victoria Secret Fall Sale & Specials Vol. #2  2008

Victoria Secret Fall Sale & Specials Vol. #2 2008

- $0.99 5h 21m
Lucky Magazine Keri Russell Cover December 2008 Coupon

Lucky Magazine Keri Russell Cover December 2008 Coupon

- $0.99 5h 48m
Italy lingerie La Perla brochure "Malizia"

Italy lingerie La Perla brochure "Malizia"

- $4.99 8h 12m
Lingerie Aubade brochure

Lingerie Aubade brochure

- $9.99 8h 13m
Japan lingerie brochure "rolian mille" at 2008 autumn

Japan lingerie brochure "rolian mille" at 2008 autumn

1 $6.99 8h 14m
Japan lingerie brochure "Laguna Moon" at 2008 autumn

Japan lingerie brochure "Laguna Moon" at 2008 autumn

- $9.99 8h 18m
levis collector book 501bigE vintage william weege

levis collector book 501bigE vintage william weege

-
$9.99
$20.00
9h 38m

News

  • Paperback History
    Inexpensive books bound in paper have existed since at least the 19th century and exist in a number of formats that have specific names, such as pamphlets, cheap editions, yellowbacks, dime novels and railway novels. Today most paperbacks are called either "mass-market paperback" or "trade paperback", the differences of which are described later.

     

    The 20th century mass-market paperback format was pioneered by German publisher Albatross Books in 1931 but the experiment was cut short. In England Penguin Books adopted many of Albatrosss innovations, for instance the conspicuous logo and the color coded covers for different genres, beginning in 1935,and was an immediate financial success. British publisher Allen Lane launched the Penguin imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market. Number one on the Penguin list of 1935 editions was André Mauroiss Ariel.

     

    Allen Lane intended to produce cheap books. He bought paperback rights from publishers, ordered huge print runs (e.g., 20,000 copies) to keep unit prices low, and looked to non-traditional book selling retail locations. Booksellers were initially reluctant to buy his books. But Woolworths, placed a large order on the books, and the books sold extremely well. After this initial success, booksellers were no longer reluctant to stock paperbacks. The word Penguin became closely associated with the word paperback.

     

    Robert de Graaf, in 1939, issued a similar line in the USA, partnering with Simon & Schuster to found the Pocket Books imprint. The term pocket book became synonymous with paperback in English-speaking North America. In Québec, the term "ivre de poche was used, and continues to be used today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced large print runs. His practices contrasted with those of Lane in his adoption of illustrated covers, aimed at the North American market. In order to reach an even larger market than Lane had, he went the mass market route, through distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences. This was the beginning of mass market paperbacks.

     

    Because of its position as Number One in what became a very long list of Pocket editions, James Hiltons Lost Horizon is often cited as the first American paperback book, which is not correct. The first mass-market, pocket-sized, paperback book printed in America was an edition of Pearl Bucks The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, sold in New York City, and now very collectible.