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The Encyclopedia of Jazz and Blues by Keith Shadwick

The Encyclopedia of Jazz and Blues by Keith Shadwick

- $30.00 14h 16m
guitar and amp catalogs - lot of 8

guitar and amp catalogs - lot of 8

- $10.00 14h 58m
rare 1979 LoPrinzi Guitars catalog & pricelist on CD !!

rare 1979 LoPrinzi Guitars catalog & pricelist on CD !!

$6.99 21h 43m
rare 1939 OAHU Guitars & Accessories 36pg catalog on CD

rare 1939 OAHU Guitars & Accessories 36pg catalog on CD

$6.99 22h 3m
ANTIQUE PIANO CATALOG BROCHURE,  STORY CLARK WESER LORD

ANTIQUE PIANO CATALOG BROCHURE, STORY CLARK WESER LORD

1 $4.99 1d 14m
ROBIN of Houston GUITAR & BASS CATALOG 1980s

ROBIN of Houston GUITAR & BASS CATALOG 1980s

1 $9.87 1d 19h 8m
+ YAMAHA "FAGOTT" & Accessories Brochure Catalog JP '08

+ YAMAHA "FAGOTT" & Accessories Brochure Catalog JP '08

$29.99 2d 2h 22m
ACOUSTIC GUITARS THE ILLUSTRATED ENCYCLOPEDIA

ACOUSTIC GUITARS THE ILLUSTRATED ENCYCLOPEDIA

- $12.99 2d 3h 27m
Songs of the Gay Nineties

Songs of the Gay Nineties

- $1.50 2d 13h 47m
1924 New Victor Records Catalog of Music Records

1924 New Victor Records Catalog of Music Records

-
$9.99
$19.99
2d 14h 54m
Unofficial Guide to the Alternative Records of ZAPPA

Unofficial Guide to the Alternative Records of ZAPPA

- $95.00 2d 18h 59m
ORIGINAL Complete 1942 Popular Decca Record Catalog

ORIGINAL Complete 1942 Popular Decca Record Catalog

- $2.99 3d 16h 31m
Fender Frontline 2005 John Mayer

Fender Frontline 2005 John Mayer

- $0.99 3d 19h 31m
TAMA DRUMS AND HARDWARE COLOR CATALOG 2008

TAMA DRUMS AND HARDWARE COLOR CATALOG 2008

- $4.99 3d 21h

News

  • Paperback History
    Inexpensive books bound in paper have existed since at least the 19th century and exist in a number of formats that have specific names, such as pamphlets, cheap editions, yellowbacks, dime novels and railway novels. Today most paperbacks are called either "mass-market paperback" or "trade paperback", the differences of which are described later.

     

    The 20th century mass-market paperback format was pioneered by German publisher Albatross Books in 1931 but the experiment was cut short. In England Penguin Books adopted many of Albatrosss innovations, for instance the conspicuous logo and the color coded covers for different genres, beginning in 1935,and was an immediate financial success. British publisher Allen Lane launched the Penguin imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market. Number one on the Penguin list of 1935 editions was André Mauroiss Ariel.

     

    Allen Lane intended to produce cheap books. He bought paperback rights from publishers, ordered huge print runs (e.g., 20,000 copies) to keep unit prices low, and looked to non-traditional book selling retail locations. Booksellers were initially reluctant to buy his books. But Woolworths, placed a large order on the books, and the books sold extremely well. After this initial success, booksellers were no longer reluctant to stock paperbacks. The word Penguin became closely associated with the word paperback.

     

    Robert de Graaf, in 1939, issued a similar line in the USA, partnering with Simon & Schuster to found the Pocket Books imprint. The term pocket book became synonymous with paperback in English-speaking North America. In Québec, the term "ivre de poche was used, and continues to be used today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced large print runs. His practices contrasted with those of Lane in his adoption of illustrated covers, aimed at the North American market. In order to reach an even larger market than Lane had, he went the mass market route, through distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences. This was the beginning of mass market paperbacks.

     

    Because of its position as Number One in what became a very long list of Pocket editions, James Hiltons Lost Horizon is often cited as the first American paperback book, which is not correct. The first mass-market, pocket-sized, paperback book printed in America was an edition of Pearl Bucks The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, sold in New York City, and now very collectible.